The Surprising Results
Mobility initiative investments are essential to the survival of automotive original equipment manufacturers (OEMs) and Tier 1 suppliers, given how the automotive industry is undergoing unprecedented change. But these investments are not yet creating tangible business impact.
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The most profitable and successful OEMs will be the ones that translate opportunities emerging from societal trends and disruptive tech into previously unimagined customer experiences and services. Whether the global economy is stable, flourishing, or slowing, the tangible business impact is what will make a mobility initiative worth its weight in gold.